Personalised Mail = Precision Marketing

Personalised mail resonates strongly with younger demographics, suggesting that marketers should include direct mail as part of their marketing strategy rather than look exclusively at online communication channels for this demographic.

For the last few years, it has been strongly touted that the best way to gain the attention of Gen Y was via social media. Every day, there are about 200 billion emails sent across the world. In Europe, each household receives an average of six direct mail pieces every week. And people are getting better and better at tuning them out because most of them are not relevant.

Studies have reported that Gen Yers enjoy receiving personalized mail above other communication channels for certain categories and positively respond to it. Intelligent and compelling personalised mail pieces will enjoy significant cut-through above the noise, confusion, and saturation of online communication for this age group and indeed all age groups.

If sales are important to you, we will help you build a creative direct mail campaign to dramatically improve the response rates of your multi-channel marketing program.

The unparalleled quality of HP Indigo can bring your creative designs into living, breathing colour and make them pop from the page and command attention where customer engagement is essential.

See DIRECT MAIL

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About Us


Established in 1989, Nitto Printing is a dynamic, full service commercial printing company, well recognized in industry circles for its commitment to premium quality, prompt delivery, honest service and outstanding value.

The company specializes in offset lithography, digital offset, letterpress and large format printing with powerful pre-press and post-press capabilities.

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