NEWS AND ARTICLES

Commercial printers have the edge over sign shops in exploiting the fast-growing wide format market.

A man went into a restaurant and ordered breakfast. He told the waiter, “I want two boiled eggs, one of them so undercooked that it runs, the other one overcooked so hard, that it feels like rubber. I want my coffee cold and rancid, and my butter so hard it can’t be cut.”

The waiter said, “ We can’t do that.”

“Offset will become a specialty process for its variety of substrates, finishes, and sizes for small, high-value jobs – basically what other approaches can’t do well – and for very long runs.” said author and industry analyst Dr. Joseph Webb. “The main volume of print will be digital, toner or inkjet, for the rest of the market.