Consider these figures
79% of consumers will act on direct mail immediately.
Only 45% say the same for emails.
3.4% response rates for existing customers with direct mail.
.12% response rates of typical electronic campaigns.
OUT OF 5000 PROSPECTS
Utilizing direct mail to spur visits to your websites remains an effective marketing tool.
DIRECT MAIL AND EMAIL: A POWERFUL COMBINATION
Research shows: Customers spend 25% more when businesses use both direct mail and email marketing.
Prospects are 10 – 20% more likely to convert on a direct mail offer versus an email offer.
Email, in conjunction with a direct mail campaign achieves better
- Brand awareness and recall
- Increased ROI
- User-friendly customer experience
Generate more leads, more traffic and convert more customers when you integrate your customer data with email, texting, social, and time-tested direct mail campaigns.
and emotional connection with your product.
Researchers have found that shoppers who touch a product are more likely to purchase, even as it relates to impulse buys. They’ve also found, logically, that the ability to touch a product increases our confidence in the item’s quality.
Loyal customers typically spend more than first-time customers that are not treated as individuals as is enabled with Precision Marketing.
REMEMBER TO KEEP YOUR OPTIONS OPEN FOR ALL AUDIENCES.
Savvy customers who are well-versed in email practices are blocking out sales messages with advanced filters.
In 2015, the average person is receiving around 125 emails daily and many of those are going straight into the digital trash can.
41% of seniors, aged 65 and above, do not use the internet at all.
TARGET MARKETING AND ACCURACY.
Direct mail offers customizable content with multiple elements of personalization.
Print technologies make it easy to create customized messaging on the outside of the envelope.
70% of consumers are more likely to open mail with color text and graphics on the front before opening pieces with no headline or graphics.
